Ongoing Russia-Ukraine War continues to impact vodka
24 October, 2024
As the conflict in Russia and Ukraine continues, it has been reported that The Kremlin has been urged to increase prices of vodka, in order to match inflation driven by the war.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
